For the vast majority of SpaceX's wanna-be competitors, it's an opportunity to demonstrate that they still can't do what SpaceX has very reliably done, about 700 times, over the past 15 years - https://en.wikipedia.org/wiki/List_of_Falcon_9_and_Falcon_He...
Letting them prove their incompetence may be part of Elon's business strategy here. Plus this old trick - "Well, if you offered us that much more money, I guess we might still be able to launch one Falcon for your critical satellite..."
Letting them prove their incompetence may be part of Elon's business strategy here. Plus this old trick - "Well, if you offered us that much more money, I guess we might still be able to launch one Falcon for your critical satellite..."